By: Mary Ellen Bost
No matter how good or bad business is for you right now- the easiest way to kiss it goodbye is to abandon your Facebook page.
Your customers are your meal ticket. Respect them. If they post a question, concern or a complaint on your wall- it is imperative to REPLY!
I grew up going to Shoney's Restaurants - but if you take a look at their Facebook page- it seems as though there is some major trouble in the kitchen.
The "Recent Posts By Others" section is filled with complaint after complaint after complaint.
But their biggest mistake? Shoney's has not responded to ANY user comments in at least two months.
Yet, their last status update was on Mother's Day. So, the lights are on and someone is home- but they're completely ignoring their customers.
It's time to shape up Shoney's. Don't go out this way!
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